Privacy Policy

Effective as of July 26, 2026.

This “Privacy Policy” describes the privacy practices of Covariance Labs Inc. and our subsidiaries and affiliates (collectively, “Covariance”, “Covariance.ai”, “we”, “us”, or “our”) in connection with the Covariance.ai website or business operations, and any other website that we own or control and which posts or links to this Privacy Policy (collectively, the “Service”), and the rights and choices available to individuals with respect to their information.

1. Personal Information We Collect

Information you provide to us. Personal information you provide to us through the Service or otherwise includes:

Business and personal contact information, such as your first and last name, email and mailing addresses, phone number, professional title and company name.
Feedback or correspondence, such as information you provide when you contact us with questions, feedback, or otherwise correspond with us online.
Demographic Information, such as your city, state, country of residence, postal code, and age.
Usage information, such as information about how you use the Service and interact with us, including information associated with any content you upload to the websites or otherwise submit to us, and information you provide when you use any interactive features of the Service.
Marketing information, such as your preferences for receiving communications about our activities, events, and publications, and details about how you engage with our communications.
Other information about you, such as your interests, including your business interests (such as whether you might be interested in using our Service)

Information we obtain from social media platforms. We may maintain pages for our Company on social media platforms, such as Facebook, LinkedIn, Twitter, Google, YouTube, Instagram, and other third-party platforms. When you visit or interact with our pages on those platforms, the platform provider’s privacy policy will apply to your interactions and their collection, use and processing of your personal information. You or the platforms may provide us with information through the platform, and we will treat such information in accordance with this Privacy Policy.

Information we obtain from third parties to provide our Service. We sometimes obtain information from third parties, including data brokers, which we use for internal purposes as part of our Service, such as validation and linkage of information provided by or on behalf of our customers. These third-party datasets may include any of the above information, including email addresses (which may be “hashed”), other contact or identifying information, MAIDs, IP addresses, demographic, household, or similar information, commercial and financial information (such as transaction, property, and vehicle records), internet or other electronic network activity information, geolocation data, and inferences or modeled attributes derived from any of the foregoing

Information we obtain from other third parties for our own corporate purposes. We may receive personal information about you from third-party sources. For example, a business partner may share your contact information with us if you have expressed interest in learning specifically about our products or services, or the types of products or services we offer. We may obtain your personal information from other third parties, such as marketing partners, publicly available sources and data providers.

2. Cookies and Other Information Collected by Automated Means

We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and activity occurring on or through the Service, including but not limited, your computer or mobile device operating system type and version number, manufacturer and model, device identifier (such as the Google Advertising ID or Apple ID for Advertising), browser type, screen resolution, IP address, the website you visited before browsing to our website, general location information such as city, state or geographic area; information about your use of and actions on the Service, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and length of access; and other personal information. Our service providers and business partners may collect this type of information over time and across third-party websites and mobile applications.

On our webpages, this information is collected using cookies, browser web storage (also known as locally stored objects, or “LSOs”), Flash-based LSOs (also known as “Flash cookies”), web beacons, and similar technologies, and our emails may also contain web beacons.

A “cookie” is a text file that websites send to a visitor‘s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. Browser web storage, or LSOs, are used for similar purposes as cookies. Browser web storage enables the storage of a larger amount of data than cookies. A “web beacon,” also known as a pixel tag or clear GIF, is typically used to demonstrate that a webpage was accessed or that certain content was viewed, typically to measure the success of our marketing campaigns or engagement with our emails and to compile statistics about usage of our websites.

We may also use Flash LSOs on our website to collect and store information about your use of our website. Unlike cookies, Flash LSOs cannot be removed or rejected via your browser settings. If you do not want Flash LSOs stored on your computer or mobile device, you can adjust the settings of your Flash player to block Flash LSO storage using the tools contained in the Website Storage Settings Panel. You can also control Flash LSOs by going to the Global Storage Settings Panel and following the instructions. Please note that setting the Flash Player to restrict or limit acceptance of Flash LSOs may reduce or impede the functionality of Flash applications that we may use in connection with our website.

Web browsers may offer users of our websites or mobile apps the ability to disable receiving certain types of cookies; however, if cookies are disabled, some features or functionality of our websites may not function correctly. Please see the “Targeted online advertising” section for information about how to exercise choice regarding the use of browsing behavior for purposes of targeted advertising.

3. How We Use Your Personal Information

We use your personal information for the following purposes and as otherwise described in this Privacy Policy or at the time of collection:

To operate, develop, and improve the Service. We use your personal information to:

provide, operate and improve the Service.
provide information about our products and services.
communicate with you about the Service, including by sending you announcements, updates, security alerts, and support and administrative messages.
understand your needs and interests, and personalize your experience with the Service and our communications.
provide support and maintenance for the Service.
to respond to your requests, questions and feedback.

For research and development. We analyze use of the Service to analyze and improve the Service and to develop new products and services, including by studying user demographics and use of the Service.

To send you marketing and promotional communications. We may send you Covariance-related marketing communications as permitted by law. You will have the ability to opt-out of our marketing and promotional communications as described in the Opt out of marketing section below.

To comply with law. We use your personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.

For compliance, fraud prevention, and safety. We may use your personal information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to: (a) protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); (b) enforce the terms and conditions that govern the Service; and (c) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity.

With your consent. In some cases we may specifically ask for your consent to collect, use or share your personal information, such as when required by law.

To create anonymous, aggregated or de-identified data. We may create anonymous, aggregated or de-identified data from your personal information and other individuals whose personal information we collect. We make personal information into anonymous, aggregated or de-identified data by removing information that makes the data personally identifiable to you. We may use this anonymous, aggregated or de-identified data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business.

4. How We Share Your Personal Information

We may share your personal information with the following parties and as otherwise described in this Privacy Policy or at the time of collection:

Affiliates. We may share your personal information with our corporate parent, subsidiaries, and affiliates, for purposes consistent with this Privacy Policy.

Service providers. We may share your personal information with third party companies and individuals that provide services on our behalf or help us operate the Service (such as customer support, hosting, analytics, email delivery, marketing, and database management services). These third parties may use your personal information only as directed or authorized by us and in a manner consistent with this Privacy Policy and are prohibited from using or disclosing your information for any other purpose.

Professional advisors. We may disclose your personal information to professional advisors, such as lawyers, bankers, auditors and insurers, where necessary in the course of the professional services that they render to us.

For compliance, fraud prevention and safety. We may share your personal information for the compliance, fraud prevention and safety purposes described above.

Business transfers. We may sell, transfer or otherwise share some or all of our business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution.

5. Your Choices

In this section, we describe the rights and choices available to all users.

Opt out of marketing communications. You may opt out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us at privacy@covariance.ai. You may continue to receive service-related and other non-marketing emails.

Cookies & Browser Web Storage. We may allow service providers and other third parties to use cookies and similar technologies to track your browsing activity over time and across the Service and third party websites. Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. Please note that if you set your browser to disable cookies, the Sites may not work properly. Similarly, your browser settings may allow you to clear your browser web storage.

Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

Choosing not to share your personal information. Where we are required by law to collect your personal information, or where we need your personal information in order to provide the Service to you, if you do not provide this information when requested (or you later ask to delete it), we may not be able to provide you with our services. We will tell you what information you must provide to receive the Service by designating it as required at the time of collection or through other appropriate means.

6. Privacy Rights You May Have in Specific U.S. States

Certain states have passed state-specific privacy laws that grant residents of their respective state’s particular privacy rights. These states include California (as to which a separate “Addendum” is provided below), as well as Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia. A useful privacy “tracker” as to what these states are, and when each privacy law becomes effective, is provided by the “IAPP,” an industry association devoted to privacy issues, at https://iapp.org/resources/article/us-state-privacy-legislation-tracker/.

If you live in one of these states or countries, you may have the following rights with respect to your “personal information” or “personal data” (which we’ve collectively referred to in this Privacy Policy as “Personal Information”).

Namely, you may have the right to ask that we:

Provide you access to and/or a copy of certain Personal Information we hold about you.
Correct or update Personal Information we hold about you. (We may process a “correction” as a “deletion” if we cannot sufficiently verify your identity.)
Delete certain Personal Information we have about you, which may also be referred to as the right of “erasure” under some laws.
Opt you out of the sale or sharing of Personal Information, or processing of your personal information for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects, if applicable. This includes opting you out of the use of your Personal Information for cross-contextual behavioral advertising.
You also generally have the right to not be discriminated against for exercising your rights.

You also may have the right to disclosures, as we provide in this Privacy Policy, about the types of Personal Information we collect and disclose, and from and to whom:

How to Exercise your Privacy Rights. You may submit requests to exercise your right to information/know, access, correction, or deletion by calling us toll free at +1 (855) 425-2271 or by visiting our privacy portal page linked here.
Selling or Sharing Personal Information. We do not generally “sell” or “share” information (as that term is used under California privacy laws), such as the information of our customers or our website visitors, or use such information for ad targeting. If we do engage in ad targeting, we will provide a visible way to “opt out” of such targeting.

We may in our discretion verify your identity where legally permitted – in part by requesting certain information from you — when you request to exercise certain privacy rights. However we often are unable to adequately verify access requests for certain information we have collected. Specifically, we often cannot fully satisfy requests for precise location data of a device over time, due to the fact that we are not able to verify to a reasonably high degree of certainty that the location data we have collected pertains to the individual making such a request, or whether either an individual with custody of a device — or the person making the request — is the rightful owner of the device to which the information we hold pertains. We take this general approach in order to avoid a scenario where such a person in temporary possession of a phone might obtain potentially detailed historic information pertaining to the phone’s owner through a request for access.

Further, certain Information or purposes may be exempt from the above requests under applicable law. For example, if you are a Client, we need to retain certain information in order to provide our Services to you, or for our own record-keeping. Under certain laws, we may be permitted to retain Personal Information where necessary to protect the security or integrity of networks, systems or locations.

Authorized Agents. Under certain states’ privacy laws, you may designate an authorized agent to make requests on your behalf. In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests and in some cases a power of attorney. We may also follow up with you to verify your identity before processing the authorized agent’s request.

Right to Appeal. In certain states, residents have the right to appeal our decision to deny your request, if applicable. If you wish to do this, please send an email to privacy@covariance.ai with the word “Privacy Appeal” in the subject line.

7. When we act as a “processor” or “service provider”

When we provide the Service, we often act as a “processor” or “service provider” under applicable state privacy laws, as to personal information we receive from or handle on behalf of our customers or business partners. In that case, if you are a consumer and wish to invoke any privacy rights, such as obtaining the deletion of your personal information, you should contact our customers, e.g., the company you have dealt with directly.

8. Other sites, mobile applications and services

The Service may contain links to other websites, mobile applications, and other online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or in mobile applications or online services that are not associated with us. We do not control third party websites, mobile applications or online services, and we are not responsible for their actions. Other websites, mobile applications and services follow different rules regarding the collection, use and sharing of your personal information. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.

9. Security practices

The security of your personal information is important to us. We employ a number of organizational, technical and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.

10. International data transfers

We are headquartered in the United States and have service providers in other countries, and your personal information may be transferred to the United States or other locations outside of your state, province, or country where privacy laws may not be as protective as those in your state, province, or country.

11. Children

As a general rule, children are not allowed to use the Service, and we do not collect personal information from them. We define "children" as anyone under 13 years old. If we learn that we have collected personal information of a child without the consent of the child’s parent or guardian, we will delete it. We encourage parents with concerns to contact us.

12. Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make material changes to this Privacy Policy, we will notify you by updating the date of this Privacy Policy and posting it on the Service. We may, and if required by law will, also provide notification of changes in another way that we believe is reasonably likely to reach you, such as via e-mail (if you have an account where we have your contact information) or another manner through the Service.

Any modifications to this Privacy Policy will be effective upon our posting the new terms and/or upon implementation of the new changes on the Service (or as otherwise indicated at the time of posting). In all cases, your continued use of the Service after the posting of any modified Privacy Policy indicates your acceptance of the terms of the modified Privacy Policy.

13. How to Contact Us

Please direct any questions or comments about this Policy or privacy practices to privacy@covariance.ai. You may also write to us via postal mail at: 2218 Broadway, Suite 283, New York, NY 10024