Be right about
your shoppers
Meet Conrad. The first AI trained to grow consumer businesses.
Covariance turns the US consumer economy into something you can simply ask. Category shifts, competitor moves, audience behavior, campaign impact — the answer arrives with the receipts.
Every answer is grounded in actual purchase data from millions of households and merchants.
Today's marketing tech is just guessing.
Data + engineering magic = be right.
Trillions of data points about your actual shoppers
Synthesize each consumer from actual behavior
Estimate each company from actual consumers
Ask a question. Get an answer.
One foundation. Three products.
- Category trends
- Brand trends
- Emerging behaviors
Track everything driving consumer spend, not just your customers: brands, categories, and the things that aren't quite either, like political candidates or cultural moments. See what's moving, where, and how fast.
- Market share & size
- Competitor X-ray
- growth drivers
See who's taking share: which competitors are gaining, which competitive sets drive your category, and how each is driving growth. Benchmark against the best in your industry.
- Persona creation
- Cross-shop
- Wallet share
Rich profiles of the personas shaping the category. How they spend, where else they shop, what media they consume. Track wallet share by persona, sharpen the message, and watch your position move.
Your data stays yours.
Your data is a competitive advantage. Don't give it away to data co-ops. Covariance enterprise-grade security is trusted by the F500 and verified by independent audit.
Real Research. Real Proof.
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